Facebook eCommerce Advertising

White label work for another agency. I conducted the Business Development call with the potential client. Performed an audit of the website and Facebook Business Manager and then reported back to the agency owner to recommend proposal options. Conducted the second call and signed the client to the agency.

I was then engaged to modify the Shopify site to maximise conversions, set-up the top of funnel Facebook ads and then report on the ad performance after the first 7 days.

The main screenshot shows results across 5 campaigns and 8 ads after the first 10 days.

  • 333,453 impressions 
  • 1,364 people went through to the website
  • Total cost of $658.19 (0.48 cents per conversion)
  • Comparison to the results on 9th March shows how quickly data was improved on this campaign.

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